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WP5 Training and Promotion

WP5 Coordinator: CPL - UK
WP5.2 Coordinator: ECNet - Denmark
WP5.4 Coordinators: ZREU - Germany
WP5.4 Event Organisers: Primum - Poland / ECNet - Denmark

Description of work


The main project dissemination activities fall within WP5, with input from WPs 2, 3, 4 and 6. An overview of the project dissemination methodology can be seen in the figure below. This shows how the various WP5 tasks interact with each other, as well as with the other WPs. All the objectives and activities described within this section are complementary to the work carried out within T@W, meaning that the promotion and dissemination activities can start on day 1 of the SETatWork project.

Material collected and created as part of WP2 (contacts with stakeholders), WP3 (good practice case studies and news stories), WP4 (partner details and Project Idea Notes/PINs) and during the activities of the partners will be added to the database and disseminated via the website, e-newsletter and printed materials.

How WP5 subtasks interact
How WP5 subtasks interact with each other, WP1, 2, 3, 4 and 6, as well as technology and industry stakeholders and other EU activities
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Description of work

WP5 has eight main objectives and tasks:

5.1 Database and market actor review

Task 5.1 Database and market actor review has the objective Interaction with stakeholders including collection and collation of information. This will include the creation and implementation of a methodology for effective interaction with the stakeholders, who will be identified and actively encouraged to participate in, benefit from and contribute to the project through creation of a key stakeholder group. This would include identification of sustainable energy technology (RUE and RES) providers and the manufacturing industry and benchmarking based on national ETS databases, contact with European and National trade associations for both SET providers (including EREC, EUREC and Cogen Europe) and industries and direct contact with industry as well as via European Associations and EU-funded activities, including Synergy, FP7, IEE and CIP projects, such as EINSTEIN which is developing tools for energy auditors and Tech4CDM which relates to CDM in Latin America. In addition initiatives such as Technology Platforms for both SET providers and target industries as well as ManagEnergy which supports local and regional energy actors including agencies, ESCOs and energy auditors providing RUE and RES advice and services to industry.

The information will be collected by all partners early in the project in collaboration with task 3.1 and provided to WP5.1 for collation. The methodology for the collection and collation of data will also be created early in the project enabling this data to be entered into a modified and expanded version of the existing database created within the T@W project. This database will act as a central resource for all partners in the project as well as all stakeholders via the online database which will be open to all.

The contacts included in the database will be contacted as part of the training, RTD and market needs assessment activities within Tasks 2.1, 2.2 and 5.2 and feedback from these tasks will be used to define those stakeholders that should become members of a key stakeholder group. Particular efforts will be made to actively encourage these key stakeholders to participate in the project activities including training, workshops, review activities, partner matching, etc.

5.2 Provision of training services

The activities and methodology related to training of EU ETS companies will commence with a needs analysis conducted during the initial phases of the project. A needs analysis based on interviews of industrial companies and an online questionnaire, will reveal the specific topics to be included in the final training programme, and will take place jointly, and in cooperation, with the RTD needs analysis and carbon market assessment activities of Task 2.

The broad range of countries represented through the project partners and the commitment from industrial associations will ensure the communication of training activities offered by the project will reach the industrial stakeholders and target group.

The scope of the training will comprise both the technical aspects and management components, and efforts will be put into the design of training components with an interface to management systems already in place in the industries, the training material will making use of available industrial studies, sector-based benchmarking, resources available from previously funded EU projects and other sources.

The overall purpose of the training component is to assist EU ETS industries in:

  • Internal CO2 management, and how integrate manufacturing with ETS market aspects
  • Identifying in-house energy saving initiatives
  • Analysing feasibility of initiatives including direct and indirect costs
  • Identifying internal company barriers for decision-making as a basis for implementation of saving initiatives.
  • Illustrate link between operation of the facility and the top management via EU-ETS and the with energy saving initiatives in production

Experience from environmental management systems in industry (Quality ISO9001, Environmental Management systems EMAS and ISO14001 as well as the present two national Energy management system standards in Denmark DS2403 and Ireland IS393) indicate that in general a poor integration exists between the management of environmental issues and the economical aspects of the operations. This is a major barrier to the identification and subsequent implementation of saving initiatives.

Thus identifying and implementing energy efficiency and measures is not solely a technical matter, but is an important management topic. By introducing EU-ETS the incentive to tighten the link between these two sectors of the organisation has become increasingly important.

For this reason, the target group of the training is broader than purely those responsible for energy, but must give equal emphasis to the management of the industries or the management representative with respect to energy and/or environment.

The training materials will build on studies, projects and material references available for industry in general, as well as specific industrial sectors. A significant sufficiently volume of materials and resources is already available from various organisations (industrial, sector specific organisations, suppliers, EU and national bodies) illustrating a technical saving potential.

From a questionnaire sent to industries included in this project, the specific needs of training will be revealed, and the content of the training material will comprise the majority of the items stated in the list below:

  • Standard based Energy Management systems in industry and link to ISO14001 and ISO 9001
  • Internal management EU ETS and target setting
  • Surplus/deficit allowance scenario workshops
  • Energy Efficiency in Design (EED) when modifying or expanding facilities
  • Energy review techniques of existing facilities
  • Where to identify the main saving potentials
    • Core Process needs vs. utility systems
  • Renewable energy projects
  • Where to find inspiration
    • Industrial energy saving ’toolbox’ and benchmarking
    • Organisations in EU relevant for energy efficiency in industry

The effects of the proposed ETS package from 2013 and espected outcome of the negotiations of a Post Kyoto agreement will be taken into account in the design of the training

The training will be conducted via two independent workshops for selected industry in each targeted ETS sector as well as in parallel with other SETatWork events.

The first workshop will have main focus on how to implement measures at the company’s own installation, while the second workshop (at the end of the action) will also include training on how to deal with CDM projects as part of an industrial CO2 strategy – taking advantage of the project work on CDM markets. The training materials will be designed with the purpose of enable training to be conducted by local partners. As the partners are close geographically, culturally and from a language perspective, is approach will ensure the effectiveness of training.

5.3 Support for partner matching

This task will support the activities carried out within WP4 by providing online partner search facilities, promotion of Project Idea Notes (PINs) and other promotion and dissemination services both online and via workshops and other events. WP5 will interact with WP4 to identify suitable opportunities for combined partner-matching and training and/or promotional events. The database of stakeholders and particularly key stakeholders will also be an important resource for this activity.

5.4 Promotional events covering Market Actor Networking and Events

Side events at two major international climate events as well as intervention at relevant third-party events relating to European technology, focused on energy efficiency and energy saving in support of the project’s promotional, match-making and training activities. These events will be complementary to the partner-matching events organized within WP4. As part of the project’s cooperation with other European projects, opportunities for the organisation of joint stakeholder event(s) with related EC-funded projects and initiatives’ activities will be investigated early in the project. During events, the website will be demonstrated and promotional and training material, project reports, etc will be disseminated. Delegates and key stakeholders will also be encouraged to visit the website to find event proceedings and supporting material.

The dates and venues for events cannot be confirmed until the project actually starts as the project start date will have a direct impact on which events can be cooperated with and hence the associated costs for each partner. Individual partners may have variable costs depending on where events are organized. In order to allow the necessary flexibility, a central subcontracting budget for event participation, travel and speaker costs, and printing of promotional material (either in-house or by professional print companies) has been requested. Wherever possible, costs will be minimized by cooperating with EU-funded events organized by FP7 and IEE projects or Technology Platforms and arranging events in collaboration with third-parties.

5.5 Website design, content and maintenance

Continuation and expansion of the website ( content including services such as the technology brokerage facility, assessment tool, databases and other tools and services for energy efficiency and RES technology promotion at the carbon markets established under the T@W project ( Experience of techniques gained from similar projects will be used to ensure that the website is widely available via links from third-party (technology, CDM, ETS, industry, information, etc) sites and a good level of exposure on search engines. The design of the site will ensure that information is easy to find via menus, indexes and online search tools. In addition, search engine translation services will be available from each page of the site ensure that the information is available in a number of European and Asian languages.

5.6 E-newsletter for Effective promotion to the key stakeholders

This will include regular dissemination of e-Newsletters highlighting SETatWork, EU and third-party/stakeholder news, activities and events in order to raise awareness of energy efficiency issues, stimulate effective research and provide partner matching and technology transfer services. The e-newsletter will provide stakeholders registered with SETatWork, as well as casual users of the website, with information about:

  • SETatWork, EU and third-party activities, services and events
  • Training and partner-matching services and events
  • New additions to the website including good practice case studies, PINs, partner-matching requirements, news stories, etc  

The E-newsletter will be available to all users of the website in both HTML and PDF (printable) format on the website. All registered users and all contacts in the SETatWork databases will receive an e-mail informing them that a new e-newsletter is available with a brief description of the content and a link to the e-newsletter on the website. The e-mail will be in a text-only format without any attachments to increase its exposure by reducing the likelihood that the e-mail will be blocked by anti-spam and anti-virus software which is increasingly being used by businesses and public authorities. Experience from a number of other projects has shown that, as well as its use as an information dissemination tool, this regular e-mailshot, combined with the newsletter, will have an essential role in reminding stakeholders that the SETatWork project exists, increasing the use of the website and improving the effectiveness of SETatWork activities.

The project’s dissemination activities will ensure the involvement of stakeholders. It will include the registration of interested parties identified during the project, as well as through online registration and existing contacts established during the T@W project, as well as numerous contacts held by the project partners. The efficacy of this procedure has been established through a number of previous EU-funded activities including ManagEnergy, BioMatNet and the secretariate support provided to the Biofuels Technology Platform. Statistics on the target audience’s use of the SETatWork dissemination services (task 5.8: Website and Database Statistics) will be regularly monitored in order to ensure and reinforce the effectiveness of the e-newsletters and website. Moreover it will be part of the action’s evaluation work (as part of WP6) to monitor the impact of the dissemination activities towards target groups.

5.7 Creation of Promotional Materials

This will include leaflets, posters, pull-up stand, fact sheets and training materials, as well as reports generated by the project. Materials will be disseminated during SETatWork, EU and third-party events and will also be available for download via the website and on a final CD-ROM. Availability of materials will be promoted on the website and in the e-Newsletter. The SETatWork leaflet will be available in several languages and, where appropriate and feasible within the budget, other materials will also be translated. All promotional material will include links to further information on the website.

5.8 Website and Database Statistics for Evaluation of dissemination and promotional activities

Website use and other statistics relating to the database, registrants and the website will be monitored in order to evaluate the progress of the project, as well as to monitor the effectiveness of promotional activities, including events. The results of this analysis will be used to modify these activities, where necessary, to improve the effectiveness of the project. The results of this evaluation will feed into project reports produced under WP1 (coordination) and WP6 (evaluation), as well as provide feedback to WPs 2, 3 and 4.

  • D5.1 Database – Day 1 - ongoing - CPL
  • D5.2 Online questionnaire – Month 3 – ECNet/CPL/ZREU
  • D5.3 Training needs report and training plan – Month 5 - ECNet/CPL/ZREU
  • D5.4 Training materials – Month 7 – ECNet/CPL
  • D5.5 16 (eight times two) training events for the ETS industry in Portugal, Bulgaria, Slovak-Czech R, Poland, Germany, Denmark , Italy and Sweden – Month 7 onwards (?) – ECNet
  • D5.6 Training evaluation report – Month 22 - ECNet
  • D5.7 Partner matching services, project brokerage facility and PINs (created within WP4) in database and on website – Day 1 – ongoing – CPL/KanEnergi
  • D5.8 Project brokerage facility on the web for energy efficient technologies – Month 3 – CPL/KanEnergi
  • D5.9 Two side events at major conferences – December 2008 / December 2009 (subject to start date) – KanEnergi/Primum PL/ECNet/DI
  • D5.10 Tentative five promotional events plus exhibits at two major conferences – ZREU/FutureCamp/CPL
  • D5.11 Website – Day 1 - ongoing - CPL
  • D5.12 Assessment Tool implementation – from day 1 and ongoing – extended version available from month 6 – CPL/ZREU
  • D5.13 Eight issues of E-Newsletter – approx. quarterly from Month 2 – CPL/ECNet
  • D5.14 SETatWork Leaflet and Poster in English – CPL
  • D5.14 SETatWork Leaflet (and Poster) in 6 other languages – CPL/Other Partners
  • D5.16 Two SETatWork Pull-up stands – CPL
  • D5.17 Programme and promotional information for SETatWork events – KanEnergi/ZREU/FutureCamp/Primum PL/CPL/ECNet/All
  • D5.18 Weekly website use statistics – Weekly from week 1 - CPL
  • D5.19 Website and database content statistics – quarterly from month 3 - CPL
  • D5.20 Annual website report – Month 12 and 24 – CPL
  • D5.21 SETatWork CD-ROM - CPL